Miu Miu f/w 22 adv campaign: character study

Miu Miu Fall 2022 Ad Campaign

For its fall 2022 ad campaign, Miu has turned to house pals Emma Corinne and Sidney Sweeney. Titled “Character Study,” the campaign was shot by Tyrone Leban and styled by Lotta Volkova. Corinne, best known for her role as Lady Diana Spencer on Netflix’s “The Crown,” has previously collaborated with Miuccia Prada.

The character study ad, shot by Tyrone Lebon, is set up like a portrait photography shoot. Stars look into the camera for the campaign to break the fourth wall. The campaign also features models Demi Singleton, Sydney Sweeney, and Emily Ratjakowski. For the fashion show, Sweeney wore a striped knit top and a micro miniskirt.

The campaign follows the same approach as the spring ad campaign, focusing on individual portraits of exceptional figures. This campaign is rooted in the brand’s ideologies and the ideology of Miuccia Prada, as it eschews the traditional gender binary and seeks to bring together like-minded people. Those with similar interests and values are the ideals behind this ad campaign.


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